Privacy policy
This privacy policy governs the collection, storage, use of personal information collected by 71 Consulting Ltd. It provides details about the personal information that we collect from you, how we use your personal information, your rights regarding the personal information that we hold about you.
Please read this privacy policy carefully. By using our services you confirm that you have read, understood, agree to this privacy policy in its entirety.
Any questions regarding our processing of personal data should be directed to us via datacontroller@the71.net.
Our Privacy Policy outlines our approach to any kind of data processing where we are acting as a data controller or co-controller (including collection, use, transfer, storage and deletion) of personally identifiable information (any information that may be used to identify a physical person, and any other information associated therewith) about natural persons. This statement applies to our processing of data collected through any means, actively as well as passively, from persons located anywhere in the world.
We are guided by the following principles when processing data:
1. We will only collect data for specific and specified purposes;
2. We will not collect data beyond what is necessary to accomplish those purposes; we will minimise the amount of information we collect from you to what we need to deliver the services required;
3. We will collect and use your personal information only if we have sensible business reasons for doing so in fulfilling our Public Relations activities such as: press release dissemination, targeted news stories, feature pitching, sending game code digitally or physically etc.
4. We will not use your data for purposes other than those for which it was collected, accepted as stated within our policy, or with your prior consent;
5. We will seek to verify and/or update your data periodically and we will accept requests from you for amendment of the data held;
6. We will apply high technical standards to make our processing of data secure – personal information can only be accessed via a secure and password-protected site.
7. Except otherwise stated, we will not store data in identifiable form longer than is necessary to accomplish its purpose or as required by law.
What information do we collect about you?
We only collect basic personal data about journalists, content creators and our clients including name, email, phone number and in some instances office address and home address for delivery of goods.
We collect this personal information about journalists and content creators by a number of means including:
· Identifying bylines in papers, online sites and magazines
· By communicating with journalists as part of our daily job in maintaining relations in the interest of our clients and our company
· By following journalists updating their status on various platforms including LinkedIn, X, BlueSky, Threads, Instagram and other relevant sites/social media platforms
All personal data access is restricted to only those working for 71 Consulting Ltd.
We will not sell or lend your personal data to third parties, or share your personal data for marketing purposes without your express consent.
We will not give consent to third party service providers or platforms to use your information, including audio and video recordings, for purposes, other than those for which the information was collected and which are necessary for the delivery of our products and services.
How we store and transfer your information
We have in place appropriate technical and organisational measures to ensure the security, confidentiality, integrity and availability of personal data we control. Your information is securely stored on Google Cloud Servers using GSuite which is not publicly accessible or stored in any public domain – it is accessible to our employees and affiliates only, and is password protected. Your information may also be stored on our third-party email marketing platform, e.g. PressEngine/ MailChimp. Our third-party provider has their own privacy policy which you can view on their website.
We may store or process your data on cloud-based platforms or service providers whose servers are based outside of the UK/EEA which may constitute a transfer of data under GDPR. We will only use such third-party service providers where we are confident that appropriate safeguards are in place to ensure that any personal data transferred outside of the UK/EEA is subject to an equivalent level of security and protection as required under UK Data Protection Legislation, such as the UK Extension to the EU-U.S. Data Privacy Framework. To learn more about the EU-U.S. Data Privacy Framework, visit the U.S Department of Commerce’s website at: Home (dataprivacyframework.gov)
We also have in place appropriate procedures to handle any potential Personal Data Breaches, in accordance with Data Protection Legislation. Any such breaches will be reported to the relevant supervisory authority and notified to the affected data subjects where we are legally required to do so.
We will only keep your personal data for as long as is necessary to meet the requirements for which it was collected. This will vary depending on the nature of the requirements and the processing, but apart from in exceptional circumstances where longer retention is necessary we will only retain your personal data for 1 year. After this period of time we will delete your personal data unless there is a legitimate business reason to retain all or parts of the data we hold.
Legal basis for processing your data
The General Data Protection Regulation (GDPR) provides that processing of your data shall only be lawful if and to the extent that at least one of the following applies:
1. You have consented;
2. For the performance of a contract;
3. For compliance with a legal obligation which we must perform;
4. To protect the vital interests of your or another person;
5. It is in the public interest;
6. It is in the legitimate interests pursued by us or a third party.
We collect data for the purposes set out above. All personal data is managed to ensure that it is either erased from our system when it is no longer required for the purpose for which it was collected, retained for legal reasons or minimised and retained.
Any special category data collected from you has special protection and is limited to that permissible by law. In all instances where special category data is collected we will obtain your express consent.
Your legal rights
You have a number of legal rights in relation to the personal data that we hold about you and you can exercise your rights by contacting us using the details at the end of this statement. These rights include:
the right to obtain information regarding the processing of your personal data and access to the personal data which we hold about you. If you wish to access your personal data please email us at the address provided in this statement;
the right to withdraw your consent to our processing of your personal data at any time. Please note, however, that we may still be entitled to process your personal data if we have another legitimate reason (other than consent) to do so;
in some circumstances, the right to receive some personal data in a structured, commonly used and machine-readable format and/or request that we transmit those data to a third party where this is technically feasible. Please note that this right only applies to personal data that you have provided to us;
the right to request that we correct your personal data if it is inaccurate or incomplete;
the right to request that we erase your personal data in certain circumstances. Please note that there may be circumstances where you ask us to erase your personal data but we must retain it;
the right to request that we restrict our processing of your personal data in certain circumstances. Again, there may be circumstances where you ask us to restrict our processing of your personal data but we must refuse that request;
the right to lodge a complaint with the applicable data protection regulator, in the UK this is the Information Commissioner’s Office (ICO).
when we are processing on the grounds of legitimate interest, you have the right to object to the processing and we must stop unless we have an overriding reason which will be communicated to you.
Links from our website
Our site contains links to and from other websites which are operated by individuals and companies over which we have no direct control. If you follow a link to any of these websites, please note that these websites have their own privacy and terms of use polices. We do not accept any responsibility or liability for these policies. We advise you to check the policies for third party sites before you submit any personal data to the website.
Marketing emails
We may send you marketing emails and communications when you have opted in or otherwise given consent for us to do so. We will make it as easy as we can for you to opt out of unwanted processing, providing it does not restrict our ability to provide you with the primary service you have requested.
Please note if you wish to unsubscribe from any marketing emails that you have signed up for, you can do so by emailing gdpr@the71.net or clicking onto the unsubscribe link on the marketing email that was sent to you. It may take 24 hours for this to become effective.
Cookies and website analytics
We use website analytics to provide the best user experience and service to you and to evaluate and improve our site. We utilise third party data analytics service providers to improve our visibility and to monitor website browser behaviour and navigation across our site.
These third-party data analytics service providers collect this information using cookies on our behalf in accordance with our instructions and in line with their own privacy policies. Our service providers may collect the following data about the way you use our site, which will almost always be anonymised and aggregated before reporting back to us:
Number of visitors to our site;
Pages visited whilst using the site and time spent per page;
Page interaction information, such as scrolling, clicks and browsing methods;
Source location and details about where users go when they leave the site;
Page response times and any download errors;
Technical information relating to end user devices, such as IP address or browser plug-in
From time to time we may use the information collected about you to present you with targeted advertisements using platforms such as Facebook, X (formerly known as Twitter), Google and/or Instagram.
If you wish to limit or reject cookies associated with our website you can do this in your browser settings. Please be aware that by choosing to limit or reject cookies from our website, you may not be able to use or benefit from certain features, particularly the features designed to personalise your experience.
Changes to our policy & future processing
This Privacy Policy was last updated on 22 November 2023 and is reviewed every 6 months, or upon changes to relevant Data Protection Legislation being published, whichever is sooner.
We do not intend to process your personal information except for the reasons stated within this privacy policy. We reserve the right to update this Privacy Policy from time to time. Where appropriate, we shall contact you to notify you of any material changes to the Privacy Policy. You should also refer to our website periodically so that you may access and view our updated Privacy Policy. This will ensure that you understand how we are using your personal data and your legal rights around our usage of such personal data.
If you have any questions or concerns regarding our data protection or privacy policies, please contact us at datacontroller@the71.net and we will be happy to respond to any concerns.
Should you still have concerns about the way in which we manage your personal data then you should contact the relevant supervisory authority, which in the UK is the Information Commissioner’s Office: Contact us | ICO